Hotel 81
Accessibility & Affordability
Project Info
Website | UI/UX
This was a project to redesign Hotel 81 websites and create display search fields on the homepage. The goal was to simplify the booking process and navigation, with better visual design that strengthens the Hotel 81 brand.
My Role
Led a team of two to design visuals and conduct simple usability testing, and worked with an external developer for the programming of the display search fields.
Problem
With more than 20 properties online, the previous website uses a traditional “Book Now” button and users have to navigate to each individual hotel page to make a booking.
Process
Simple usability testing was run to solve the problem, collaborating with the various stakeholders.
Result
The booking process is further simplified thus reducing the number of steps needed to make reservations. Additionally, data shows positive user engagement and conversion.
Data is not reflected here for confidentiality reasons.
